Setting a rental rate is similar to determining a home sale list price (see this FAQ). You'll need to determine the going market rental rate for your home. Much like a home sale price, if a rental rate is set too high, you'll never find a tenant. If it's set too low, you'll rent your property but you won't be maximizing your investment.
A good real estate agent can show you what homes in the area are renting for. Another excellent, albiet low-tech, method is to simply look at the "For Rent" ads in the local paper.

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